EFInA in partnership with WSBI launch Persona Segmentation Toolkit
September 2, 2022
Data is an essential tool for creating customer-centric financial products and services that are sustainable for financial service providers and truly work for low-income customers.
To drive inclusive finance in Nigeria, EFInA and WSBI’s Scale2Save programme are launching the Persona Segmentation Toolkit which allows bankers to use the EFInA financial access data, demographic, and socio economic household data in a simple, practical way.
The toolkit is an online interactive data portal to support market development and data-driven product development
The advantages of the toolkit :
- determine the size of business development opportunities specifically for under-served market segments, such as smallholder farmers, informal traders, and young people.
- offering insights into customer characteristics, such as livelihoods, income, and financial portfolios
- support strategic business development discussions and segmented product innovation process.
Join us for the launch event on September 13, 2022 at 11am to find out more and learn how to access the portal.
The guidebook and video will help financial sector professionals, consultants and researchers to navigate the portal.